Camber

Jul 2025

Camber, a provider of financial software for the healthcare industry, presents a comprehensive brand identity developed by Eastern Rodeo and Little Plains. The visual system centres on a tactile, earthy palette and minimalist typography, balancing corporate professional standards with an approachable digital presence. Across both print and motion, the work utilizes macro photography and soft light to emphasize paper textures and refined brand applications. The project incorporates motion graphics and UI illustration to translate these physical brand assets into a cohesive digital experience. The interface design employs floating, rounded components and gradient backgrounds to showcase verification workflows and real-time reporting, maintaining a clean, intentional aesthetic throughout.

Vertical, Clean, Minimalist