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Caia cosmetic products including a sheet mask, a tube, and a dropper bottle arranged on a peachy pink background
Caia Summer Drops tan serum bottle with amber liquid dripping down the side against a warm peach studio background
Caia cosmetic products including a sheet mask, a tube, and a dropper bottle arranged on a peachy pink background
Caia Summer Drops tan serum bottle with amber liquid dripping down the side against a warm peach studio background

Caia Summer 2024

About

Caia introduces its latest collection with the Summer project, a series of product-focused assets highlighting the brand's skincare and beauty range. Photographer and director Daniel Lindh leads the visual execution, utilizing soft studio lighting and consistent, warm-toned backdrops to unify the campaign aesthetic. The imagery leans into commercial photography techniques, showcasing packaging textures ranging from matte to glossy. Macro shots detail the product formulations, emphasizing the viscous quality of the serums through deliberate, clean composition.

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