Caia
Summer
Brand
ProjectSummer
Date
Jan 2024
Description
Caia introduces its latest collection with a campaign centered on skincare and beauty, captured by photographer and director Daniel Lindh. The project focuses on clean product photography, utilizing soft studio lighting to emphasize the textures and finishes of the packaging. Working within a warm, cohesive palette, the imagery transitions from balanced arrangements of the range to macro shots that highlight product viscosity. The campaign balances commercial precision with consistent branding throughout the visual suite.
Style
Horizontal, Commercial
Industries
Skincare
Context
E-commerce / Product
Associated creatives
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