Caia: Summer
Brand
Date
Jan 2024
Description
Caia introduces its latest collection with the Summer project, a series of product-focused assets highlighting the brand's skincare and beauty range. Photographer and director Daniel Lindh leads the visual execution, utilizing soft studio lighting and consistent, warm-toned backdrops to unify the campaign aesthetic. The imagery leans into commercial photography techniques, showcasing packaging textures ranging from matte to glossy. Macro shots detail the product formulations, emphasizing the viscous quality of the serums through deliberate, clean composition.
Style
Horizontal, Commercial
Industries
Context
E-commerce / Product
Associated creatives
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