Cadillac: Year Of The Tiger
Brand
Date
Jul 2024
Description
Cadillac marks the Year of the Tiger with a commercial campaign that follows their SUV lineup through urban landscapes. The production leans into high-energy action, featuring a series of maneuvers across highway overpasses and city streets. Throughout the piece, the vehicles are complemented by animated red and gold cultural overlays, signaling a thematic focus on festive celebration. Post-production house Nice Shoes handled the VFX and visual effects integration, marrying live-action footage with animated floral and tiger motifs to maintain a clean aesthetic across aerial and street-level perspectives.
Style
Horizontal, Commercial, Action, Clean
Techniques
VFX / visual effects
Industries
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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