Cadillac: My Cadillac Rewards
Brand
Date
Jun 2025
Description
Cadillac introduces the My Cadillac Rewards program through a clean, commercial campaign highlighting the benefits of luxury automotive ownership. The project features a protagonist navigating a contemporary showroom, juxtaposing the physical vehicle with the interface of the rewards application. The film utilizes polished live-action techniques to showcase tiered rewards and point-earning potential within the membership ecosystem. Production was handled by Local Boy.
Style
Horizontal, Commercial, Polished
Industries
Color
Jet Black
Medium Grey
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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