Cadillac: Black Future
Brand
Date
May 2025
Description
Cadillac’s Black Future campaign spotlights the Escalade V, framed through a cinematic lens. The spot navigates a transition between a gallery-like interior, defined by illuminated art, and exterior driving sequences that emphasize the vehicle's performance and bold silhouette. The production features the Escalade V under low-light conditions, leaning into live-action technique to highlight signature LED lighting and design details across the vehicle’s exterior. The project was developed with creative contributions from agencies Consulate and Spike DDB.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Crimson
Jet Black
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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