Cactus
Cartier
Brand
ProjectCartier
Date
May 2025
Description
Cactus is a luxury jewellery campaign for Cartier, captured through a series of highly stylized product compositions. The imagery highlights intricate gold timepieces and sculpted rings, placing these pieces against sharp, geometric display elements and bold, monochromatic backgrounds. The series, photographed by Guillaume Blondiau, utilizes directional lighting to emphasize the metallic finishes and textures of the collection. The production employs clean, polished aesthetics and 3D render/CGI techniques to establish a high-contrast visual identity throughout the campaign.
Style
Vertical, Commercial, Clean, Glossy
Techniques
3D render / CGI
Industries
Jewellery
Color
Gold
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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