Cactus: Cartier
Brand
Date
May 2025
Description
Cactus presents a refined jewellery campaign for Cartier, showcasing a series of high-end accessories through a modern lens. The imagery leans into a high-contrast aesthetic, utilizing deep black backgrounds to emphasize the structural silhouettes of gold watches and rings. Photographer Guillaume Blondiau utilizes dramatic studio lighting to highlight the metallic sheen and intricate textures of the pieces. The campaign incorporates CGI elements to integrate the jewellery with bold, architectural display forms, resulting in a clean and polished visual narrative.
Style
Vertical, Commercial, Clean, Glossy
Techniques
3D render / CGI
Industries
Color
Gold
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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