Budweiser: Brotherhood
Brand
Date
Jan 2024
Description
Budweiser’s Brotherhood campaign explores the connection between a handler and his horse, moving through a series of scenes that track their bond from early development to adulthood. The narrative shifts between the intimate, low-light setting of a rustic stable and the expansive, natural lighting of open countryside pastures. Produced by Ridley Scott Associates LA, the film employs a cinematic, live-action technique to ground the development of their relationship. The project features contributions from Anomaly NY on creative direction, with audio post-production by Heard City and visual effects by The Mill US. Rock Paper Scissors provided editorial support for the edit.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Background
Garage
Context
TVC / TV Commercial
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