Budget Direct
Frozen
Brand
ProjectFrozen
Date
May 2026
Description
Budget Direct brings a surreal edge to its latest campaign, 'Frozen', a spot that transforms a standard suburban setting into an intensely chilled, ice-covered landscape. The commercial leans into a cinematic narrative, documenting the arrival of emergency services at a home completely encased in frost and icicles. The project features live-action techniques enhanced by drone footage and a distinctive cool-toned aesthetic. Production was managed by Good Oil, with VFX work from Blockhead VFX and agency support provided by 303 and Louis & Co. Sound design and music were crafted by Sonar Music.
Style
Horizontal, Cinematic, Cool
Techniques
Drone footage
Industries
Insurance
Color
Navy
Crimson
Pure White
Background
Residential Building
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.