Buck Mason x McGregor
Nicholas Maggio
ProjectNicholas Maggio
Date
Apr 2026
Description
This campaign for the Buck Mason x McGregor collaboration captures the collection through a cinematic, live-action lens. Directed by Nicholas Maggio, the film follows a sequence of stylized exterior and interior shots, anchored by a vintage aesthetic and warm color palette. The narrative follows a subject in a red jacket, moving from a classic convertible to the interior of a local diner. The visual execution utilizes an analogue-inspired film style to highlight the apparel within a lived-in, atmospheric setting.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film
Industries
High Street Fashion
Color
Crimson
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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