Buck Mason, McGregor
Nicholas Maggio
Brands
ProjectNicholas Maggio
Date
Apr 2026
Description
Buck Mason and McGregor join forces for a fashion collaboration captured by director Nicholas Maggio. The commercial spot leans into a cinematic aesthetic, utilizing warm tones and an analogue film texture to frame the brand's latest high street apparel collection. The film follows a narrative sequence featuring a vintage convertible and a classic diner setting. It transitions between exterior movement and focused, observational interior shots of the collection worn in a relaxed, everyday environment.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film
Industries
High Street Fashion
Color
Crimson
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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