British Vogue: Activate Your Glow x Clinique
Brand
Date
May 2025
Description
British Vogue and Clinique partner for the Activate Your Glow project, a skincare-focused collaboration showcasing the Moisture Surge range. The editorial imagery leans into a clean, minimalist aesthetic, emphasizing the tactile quality of the products and a luminous, natural complexion. Captured by photographer Harriet MacSween, the series features both portraiture and macro product photography. The execution utilizes soft, natural light to maintain a consistent visual language across the beauty campaign, highlighting product textures and branding against muted, draped backgrounds.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Background
White Seamless
Associated creatives
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