Breuninger: Occasion Wear SS24

Apr 2024

Breuninger’s Occasion Wear SS24 collection features a series of fashion editorials focused on formal attire and evening wear. Photographed by Lana Ohrimenko with art direction from Yuki Kappes and casting by Roxane Dia, the project moves between clean, minimalist studio portraits and ornate interior settings. The campaign showcases a diverse wardrobe of floor-length evening gowns, tailored three-piece suits, and structured ensembles, utilizing a mix of natural light and direct flash to define the textures and silhouettes. Models Anine Van Velzen, Ismail Drammeh, and Joana Cortes front the campaign, which balances architectural precision with poised, formal styling. The imagery emphasizes classic lines and high-contrast detail, maintaining a clean aesthetic across both individual portraits and group-styled set pieces.