Breuninger

Nov 2024

For their Fall/Winter 2024 social media campaign, retail department store Breuninger delivers an editorial-led lookbook that emphasizes seasonal textures and architectural layering. Captured by photographer Jana Gerberding, the series leans into an earthy color palette, using natural light and golden hour illumination to highlight the collection's tactile fabrics, including faux-fur, knits, and structured leather accessories. The campaign imagery balances fashion-forward styling—ranging from voluminous puffer jackets to tailored overcoats—with urban European settings. With casting by Christiane Wunsch and makeup artistry by Susanna Jonas, the project maintains a consistent, polished aesthetic. Executive production was led by Sabrina Hubert.

Editorial, Vertical, Warm

Natural light

Department Stores

Social Media / Short Form Video