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An East Asian male model wearing a long black overcoat and navy suit stands outside a restaurant with string lights and autumn leaves.
East Asian male model posing on a stone balustrade wearing a navy cropped jacket with shearling collar, tan knit, and brown trousers.
Woman in a long dark grey coat holding an oversized red leather clutch against a warm orange wall with dappled shadows.
Snakeskin print handbag with a circular gold metal handle resting on the glossy roof of a vintage car.
Model wearing a voluminous grey and white faux fur coat holding a patterned blue shoulder bag in front of a glass wall.
Woman standing next to a vintage bronze car wearing an off-white puffer jacket, oversized brown scarf, and wide-leg trousers.
Cropped shot of a model wearing metallic silver square-toe heeled boots, dark wide-leg jeans, and a textured fuzzy grey coat.
Model wearing an oversized brown coat and beige suit while holding a bright red clutch against a sunlit terracotta wall.
An East Asian male model wearing a long black overcoat and navy suit stands outside a restaurant with string lights and autumn leaves.
East Asian male model posing on a stone balustrade wearing a navy cropped jacket with shearling collar, tan knit, and brown trousers.
Woman in a long dark grey coat holding an oversized red leather clutch against a warm orange wall with dappled shadows.

Breuninger BREUNINGER – Social Media FW24 2024

About

Breuninger’s Social Media FW24 campaign captures the seasonal transition through an editorial lens, focusing on tactile layering and architectural composition. Photographed by Jana Gerberding, the series features models styled in heavy, high-contrast silhouettes ranging from oversized faux-fur and puffer coats to tailored wool outerwear and structured leather accessories. The imagery leans into the characteristics of the season, utilizing warm natural light and the distinct foliage of autumn as a backdrop. By framing subjects against urban facades and textured vintage vehicles, the campaign emphasizes material detail and autumnal color palettes, integrating commercial polish with candid, editorial sensibilities.

Brand

Breuninger

Credits

Jana Gerberding
Photographer
Susanna Jonas
Makeup Artist
Christiane Wunsch
Casting Director
Sabrina Hubert
Executive Producer

Industries

Department Stores

Styles

EditorialVerticalWarm

Techniques

Natural light
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