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Breuninger: BREUNINGER – Social Media FW24

Brand
Breuninger
Date

Nov 2024

Description

Breuninger’s Social Media FW24 campaign captures the seasonal transition through an editorial lens, focusing on tactile layering and architectural composition. Photographed by Jana Gerberding, the series features models styled in heavy, high-contrast silhouettes ranging from oversized faux-fur and puffer coats to tailored wool outerwear and structured leather accessories. The imagery leans into the characteristics of the season, utilizing warm natural light and the distinct foliage of autumn as a backdrop. By framing subjects against urban facades and textured vintage vehicles, the campaign emphasizes material detail and autumnal color palettes, integrating commercial polish with candid, editorial sensibilities.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries
Department Stores
Context

Social Media / Short Form Video

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