Greenyard Fresh Italy partnered with AUGE Design and 3D artist Sara Bigagli to develop a comprehensive brand identity for their Eden Gold pear range. The project blends functional CPG design with classical aesthetics, utilizing a mix of 3D render/CGI and painterly illustrations to elevate the brand's presence in the food and beverage sector. Across the visual suite, the identity leans into a nostalgic and tactile narrative, featuring motifs of woodland scenes, human hands, and orchard life finished with a raw, earthy color palette. The execution balances structured packaging design with fine art textures, incorporating clean typography that stands out against grainy, cinematic backgrounds. The branding extends across various media, from physical packaging and die-cut templates to outdoor advertising, maintaining a consistent focus on a high-end, artisan-led market approach.
