Greenyard Fresh Italy
Brand Identity
Sep 2026
Greenyard Fresh Italy establishes a distinct market presence through a multifaceted brand identity project developed by AUGE Design, featuring 3D artistry by Sara Bigagli. The visual system balances commercial accessibility with artistic tradition, utilizing a color palette dominated by light blue and gold to distinguish the Eden Gold pear variety within the CPG sector. Across both digital and physical applications, the design integrates classical-style illustrations of orchards and landscapes with modern serif typography. The project employs a range of textures, from painterly, oil-on-canvas aesthetic treatments to high-key 3D renders that emphasize product packaging and environmental integration. The identity project extends from primary fruit labelling to large-scale outdoor advertising, ensuring a consistent visual language that leverages both tactile graphics and atmospheric, cinematic composition.
Horizontal, Commercial
3D render / CGI
CPG / Packaged Food
Advertising Campaign
