Salsa Mutua establishes a vibrant market presence through a comprehensive brand identity project that blends playful character-driven illustration with bold, high-contrast graphic design. The project centers on a striking yellow, red, and green color palette, utilizing clean vector typography to define the brand's visual language across both physical packaging and digital touchpoints.
The visual system leans into an editorial and commercial aesthetic, featuring candid photography of the product in use, alongside stylized vector illustrations of cats and kinetic typography. AH Work led the design efforts, while Adrián Zarraga handled motion work and Alberto Pinto contributed photography. The execution employs varied techniques, including flash and natural light, to create an energetic, saturated look that emphasises the brand’s distinct personality.
