Boysmells

Mar 2026

Boysmells promotes their Woodphoria fragrance in this promotional campaign, focusing on the sensory textures inherent to the scent profile. The edit moves through a series of close-up, tactile sequences that highlight raw ingredients like sliced figs, liquid honey, and moss. Guided by a warm, directional lighting scheme, the film emphasizes organic forms and glossy surfaces. The aesthetic leans into a cinematic, live-action technique, juxtaposing wood grains and light gradients to frame the fragrance bottle within a naturalistic environment.

Vertical, Cinematic, Warm, Tactile

Fragrance

TVC / TV Commercial