Boy.Brother.Friend

Feb 2025

Boy.Brother.Friend presents Blood, Sweat & Tears, a fashion editorial series that explores a surreal Western aesthetic. Photographed by Jebi Labembika, the project centers on model Pierce Conran and a cast of subjects styled in structured western shirts, patterned trousers, and cowboy hats. With creative direction from Editor-in-Chief KK Obi, the imagery emphasizes tactile textures and stylized narrative elements, including ornate metallic branding and detailed red face makeup. The visual execution utilizes a mix of monochrome palettes and warm, earthy gradients. Incorporating Editorial and Retro styles, the series is captured using natural light and clean studio lighting to maintain high contrast and depth.

Editorial, Vertical

Designer Fashion

Editorial