Bonpoint Paris: BONPOINT x VANESSA SEWARD S/S 25

Mar 2025

Bonpoint Paris presents its S/S 25 collaboration with designer Vanessa Seward, a collection that leans into structured tailoring and refined utility. Photographed by Serge Leblon, the campaign highlights the partnership’s focus on clean lines and sophisticated fabric textures. The series features model Annabelle Pouilly captured within minimalist studio environments and architectural settings. The visual approach, defined by natural light and a restrained palette, emphasizes the collection's focus on structured silhouettes, western-inspired embroidery, and classic tailoring. The project utilizes monochrome and warm editorial techniques to maintain a sharp, consistent aesthetic across the entire lookbook.

Editorial, Vertical, Clean

Natural light

Advertising Campaign