BNY

Jul 2026

In a strategic pivot toward next-generation digital utility, BNY has unveiled its Enterprise AI platform, ELIZA, setting a new standard for interface design within the complex worlds of banking and finance. Developed by creative partner Max Cooper, the project moves beyond the typical clutter of B2B software, leaning into an aesthetic of editorial minimalism that prioritizes usability and clarity. Through a sophisticated blend of 3D render and CGI techniques mixed with live-action integration, the platform feels both hyper-modern and distinctly human-centric. The visual language centers on a dark-mode interface that balances accessibility with the high-stakes demands of a corporate design system. Whether the interface is distilling dense meeting notes into digestible summary cards for financial brokers or organizing daily workflows through the 'Day at a Glance' feature, the design demonstrates a cohesive philosophy where form follows function. The animation work bridges the gap between abstract artificial intelligence and physical reality, utilizing a crisp, professional tone that acknowledges the platform’s role in modern brokerage. By synthesizing an urban-informed backdrop with highly polished interface elements, the project effectively communicates how complex software can become an intuitive, indispensable tool in the daily lives of enterprise users. The result is a refined, cohesive product ecosystem that elevates the standard for institutional design.

Commercial, Corporate

3D render / CGI, Live-action Technique

Banking, Enterprise & B2B Software, Finance, Technology