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BMW: X1

Brand
Date

Aug 2025

Description

BMW presents a new campaign for the X1, featuring a series of spots that showcase the SUV across varied urban and coastal landscapes. The narrative focuses on the vehicle's versatility, capturing a range of drivers—from photographers to outdoor adventurers—as they navigate open roads and city streets. The production utilizes a cinematic live-action technique, relying on natural lighting to emphasize the SUV's design details. The project features sound design and music by Hello Robin.

Style

Horizontal, Cinematic, Clean

Industries
Color
Pure White
Jet Black
Background

Road

Context

TVC / TV Commercial

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