BMW: This Is Option 2

Sep 2020

BMW's This Is Option 2 commercial project serves as a dynamic automotive campaign that explores contrast through a series of rhythmic vignettes. The film juxtaposes monochromatic, uniform crowds against high-energy scenes featuring dancers in bold, saturated outerwear set against architectural cityscapes. Produced by Park Pictures US with creative direction from Goodby Silverstein & Partners, the project employs a cinematic live-action technique. The narrative is punctuated by atmospheric tunnel sequences and futuristic lighting, with post-production and VFX handled by Company 3 New York. Sonic Union managed the audio production, completing the fast-paced, minimalist aesthetic.

Horizontal, Action, Cinematic, Minimalist

TVC / TV Commercial