BMW: The Small Escape
Brand
Date
Sep 2025
Description
BMW’s short film, The Small Escape, revisits a 1964 Berlin narrative, centring on the restoration and use of a classic Isetta for a clandestine crossing. Produced by Believe Media US, the project leans into a cinematic, live-action technique to recreate the tension of the era. The film utilises a desaturated colour palette and low-key lighting to construct its historical setting. Through detailed macro shots of engine diagrams and atmospheric sequences featuring wet street lighting and guard towers, the narrative focuses on the technical and emotional scope of the escape.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Color
Jet Black
Navy
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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