BMW: Rumors
Brand
Date
Dec 2024
Description
BMW presents the Rumors campaign, a cinematic look at performance automotive engineering. The project highlights the precision of high-speed drifting, utilizing sharp lighting to capture the vehicle's silhouette against a track backdrop. Developed by agency Clemenger BBDO Australia with production from Collider, the work leans into a high-energy aesthetic. The visuals integrate live-action technique with dynamic VFX and animation elements to emphasize the vehicle's movement. Fin Design + Effects managed the post-production, blending graphic design storyboards with the final automotive footage.
Style
Documentary, Horizontal, Action, Clean
Techniques
Animation, VFX / visual effects
Industries
Color
Golden Yellow
Forest Green
Background
Street
Context
Backstage / Behind the Scenes
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