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BMW: Right To Drive

Brand
BMW
Date

Jan 2023

Description

BMW's 'Right To Drive' campaign is a cinematic video production that leans into sweeping desert landscapes and traditional journey motifs. The piece captures atmospheric movement through the dunes, utilizing golden hour natural light to frame silhouettes and intimate cultural details against a vast horizon. Through a live-action technique, the visual narrative balances intimate close-ups of wildlife and traditional attire with expansive, epic aerial perspectives. Directed by Sean Thonson, the project channels a distinct sense of scale and place. The work is supported by sound design from Mophonics, which complements the warm, amber-toned visuals throughout the production.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Natural light

Industries
Luxury Automotive
Background

Desert

Context

Advertising Campaign

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