BMW: Option 2
Brand
Date
Nov 2021
Description
BMW's 'Option 2' commercial explores the juxtaposition between rigid structure and kinetic energy. The film balances scenes of uniformity, featuring a large group in dark, matching attire against monolithic architecture, with high-contrast sequences of dancers in bold yellow and red performance wear. Produced by Park Pictures UK, the spot utilizes a cinematic, live-action technique to bridge these atmospheric environments. The narrative moves across varying textures—from the stark lines of outdoor structures to the reflective surfaces of a corrugated roof—maintaining a mood-driven pace throughout the piece.
Style
Horizontal, Cinematic, Moody
Industries
Context
TVC / TV Commercial
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