BMW: Journey of Light
Brand
Date
Aug 2019
Description
BMW presents Journey of Light, a cinematic exploration of urban movement captured through wide landscape perspectives. The piece balances the architectural rigor of New York City with the fluid transition of morning light across the skyline. Developed by UM Studios, the production utilizes drone footage to survey the city in soft, atmospheric light. The edit leans into warm color palettes and deliberate shadow play to frame the vehicle’s environment, while sound design by Primary anchors the rhythmic motion of the city streets.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Background
Clear Sky
Context
Brand Film / Corporate Video
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