BMW

May 2026

BMW's Icon Pops project translates the brand's core automotive design language into a series of abstract digital sculptures. The campaign shifts away from traditional vehicle advertising, instead utilizing 3D render and CGI techniques to manifest the vehicle's silhouette through elemental forms such as water, metallic streams, and smoke. Developed in collaboration with Goodby Silverstein & Partners, the creative direction leans into a cinematic and monochromatic aesthetic. The motion-heavy sequence utilizes rapid cuts and clean typography to highlight the structural essence of the design against a stark, dark studio backdrop.

Horizontal, Cinematic, Monochrome, Clean

Animation, 3D render / CGI

Luxury Automotive

Black Seamless

Brand Film / Corporate Video