BMW: IAA 4Cylinder Projection - Behind the Scenes

Dec 2025

BMW transforms its Munich headquarters into a canvas for light-based storytelling in this documentary-style behind-the-scenes look at its recent projection mapping installation. The production captures the technical scale of the project, focusing on the iconic double-cone architecture of the 4-Cylinder building as it serves as the backdrop for a large-scale light show. Featuring insights from project leadership, the narrative explores the conceptual development of the installation against the backdrop of the campus's glass and steel facade. The production incorporates drone footage to provide a scale-oriented perspective of the urban site while detailing the logistics of the display. The Department led the creative execution for this project.

Documentary, Horizontal, Clean

Drone footage

Commercial Office

Brand Film / Corporate Video