BMW: Hispanic Heritage Campaign
Brand
Date
Sep 2022
Description
BMW highlights its electric vehicle lineup in this commercial production for the Hispanic Heritage Campaign. The narrative follows a driver along coastal routes, alternating between dynamic shots of the automobile in motion and intimate sequences of interior interaction with the vehicle's navigation and charging systems. Captured in natural light, the production leans into a warm color palette and oceanic vistas. The visual execution utilizes a live-action technique to contrast the performance-oriented exterior movement with the driver's quiet, personal experience inside the vehicle.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Silver
Sky Blue
Pure White
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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