BMW: Dune Taxi
Brand
Date
Jun 2025
Description
BMW brings its engineering to the desert in the 'Dune Taxi' campaign, an action-packed automotive production. The film captures custom-built, high-performance rally vehicles navigating extreme sand dunes and paved desert terrain in Abu Dhabi. Featuring rapid maneuvers and precise drifting, the piece highlights the mechanical capability of the machines through a live-action technique. The cinematography emphasizes the scale of the environment with wide shots of the expansive horizon and slow motion sequences that underscore the vehicles' handling.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Jet Black
Lime
Background
Sandy Beach
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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