BMW: Drive-Thru
Brand
Date
Apr 2024
Description
BMW presents Drive-Thru, a commercial video project produced by agency Fallon for BMW of North America. The piece showcases automotive performance within a desert landscape, utilizing high-contrast monochrome visuals to define the vehicle's form. The execution relies on cinematic drone footage to capture ground-level and aerial perspectives. The desaturated color palette and horizontal framing highlight the interplay between the silver sports car and the rugged environment.
Style
Horizontal, Cinematic, Desaturated
Techniques
Drone footage
Industries
Color
Silver
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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