BMW
Concept Ninety
Brand
ProjectConcept Ninety
Date
Apr 2026
Description
BMW explores the intersection of heritage and modern custom design with the Concept Ninety, a bespoke motorcycle project documented through its development cycle. The film traces the build from initial digital schematic sketches to the precise assembly of engine components and brand badging in the workshop. Transitioning from the studio, the narrative captures the finished motorcycle in motion across open desert terrain. The project leans into a cinematic visual language, pairing high-contrast studio close-ups with wide, sweeping drone footage that highlights the vehicle’s performance and form in a natural landscape.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Drone footage
Industries
Electric / EV
Color
Burnt Orange
Gold
Background
Garage
Context
Brand Film / Corporate Video
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