BMW: BMW The Hire - Trailers
Brand
Date
Apr 2024
Description
BMW presents a series of high-octane trailers for the 'The Hire' film project, showcasing the automotive manufacturer’s fleet within intense, stunt-driven sequences. The campaign leans into cinematic storytelling, utilising kinetic action and sharp, high-contrast imagery to highlight the performance capabilities of the vehicles. Developed alongside the agency Fallon Minneapolis, the work employs gritty, saturated visuals and strategic slow-motion sequences to build tension. The editing focuses on the technical details of the cars, from precision gear shifts to exterior design, while navigating tense urban environments.
Style
Horizontal, Action, Cinematic, Saturated, Gritty
Techniques
Slow motion
Industries
Color
Charcoal
Silver
Jet Black
Background
Road
Context
Brand Film / Corporate Video
Associated creatives
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