BMW: 1 Series
Brand
Date
Jan 2023
Description
This cinematic commercial for the BMW 1 Series explores the automotive silhouette through a series of dynamic highway sequences. Shot with a cool color palette and desaturated tones, the campaign focuses on the vehicle's motion across urban landscapes at night. The edit leans into moody, high-contrast aesthetics, pairing tight performance shots with close-up character profiles. Utilizing live-action techniques, the project captures the car in transit, emphasizing lighting and shadow to establish a distinct visual rhythm.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Color
Charcoal
Light Grey
Background
Road
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.