Blugirl

Sep 2024

The Blugirl by Blumarine FW24 campaign presents a series of studio-based editorial portraits focusing on the collection's interplay of high-contrast textures and tailoring. Photographed by Ferry Mohr, the series leans into a moody, low-key chiaroscuro aesthetic, utilizing directional lighting to emphasize the material qualities of silk, fur, leather, and intricate beading. Art direction by Francesco Roncaglia maintains a minimal, architectural focus, often utilizing neutral grey or dark textured backdrops to isolate the subjects. Fashion styling by Maria Giulia Riva complements the seasonal range through layered ensembles, ranging from structured trouser suits and heavy cargo trousers to delicate slip dresses and feathered outerwear, finished with sculptural gold jewelry. Production was supported by makeup artist Elena Gaggero and casting director Maria Giulia Azario, with model Ksenia Lifanova featured throughout the campaign.

Editorial, Vertical

Luxury Fashion Houses

Grey Seamless

Lookbook