Blue Apron
Ditch the Fuel Plan
Brand
ProjectDitch the Fuel Plan
Date
Apr 2026
Description
Blue Apron enters the corporate space with the Ditch the Fuel Plan campaign. This commercial video project, developed by agency Quirk Creative, centres on a workplace narrative that contrasts traditional office dining with meal subscription services. The film utilizes live-action technique to depict a modern office environment, featuring an automated subscription vending machine as a primary focal point. The visual aesthetic leans into a cool, desaturated palette, highlighting the professional setting through deliberate colour grading and clean production design.
Style
Horizontal, Commercial, Desaturated, Cool
Industries
CPG / Packaged Food
Color
Olive
Burgundy
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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