Black Rifle Coffee Co.
Santa
ProjectSanta
Date
Apr 2026
Description
Black Rifle Coffee Co. presents this narrative campaign, centering on a dramatic holiday-themed confrontation. The film captures an energetic exchange between two figures set within a domestic living room environment. Utilizing live-action technique, the production leans into a moody aesthetic. The scene is defined by a cool, cinematic blue tone and low-key lighting, which heightens the theatrical nature of the encounter against a backdrop of seasonal decor.
Style
Horizontal, Action, Cinematic, Moody
Industries
Beverages
Color
Medium Grey
Crimson
Background
Living Room
Context
TVC / TV Commercial
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