BFGoodrich
Rooftop
Brand
ProjectRooftop
Date
Apr 2026
Description
BFGoodrich's Rooftop project captures a high-stakes encounter between aerial adventure and terrestrial performance. The campaign centers on a skydiver in descent, framed against a red off-road vehicle navigating technical dirt tracks and wooded terrain. The execution relies on live-action techniques and cinematic pacing to highlight the tire performance across rugged environments. Bathed in warm natural light, the visual narrative emphasizes the action-oriented nature of the brand within the automotive sector.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light
Industries
Luxury Automotive
Color
Crimson
Pure White
Jet Black
Background
Mountain
Context
Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.