Berluti SS26 How to Wear presents a sophisticated exploration of modern masculinity, seamlessly blending the house's heritage of artisanal leather goods with a relaxed, contemporary wardrobe. Captured by photographer Olivier Kervern, the campaign embraces editorial minimalism, prioritizing clean lines and architectural precision. Set against urban geometric landscapes and lush greenery, the series leans into the interplay between structured luxury and natural light. Fashion editor and stylist Ricky van Gils elevates the collection, curating ensembles that bridge the gap between formal tailoring and everyday functionality. Models Haroon Sherzad, Nakul Bhardwaj, and Nicolas Yoshi bring a sense of grounded ease to the imagery, grounding the opulent textures of olive green suiting, cable-knit sweaters, and fine-checkered blazers. Each frame utilizes natural light to emphasize the rich material quality of Berluti leather totes and crossbody bags, which appear as essential, utilitarian anchors within the polished looks. By focusing on how these pieces inhabit space, the project creates a narrative of effortless style, where shadows and stone surfaces serve as the perfect backdrop for elevated lifestyle storytelling. Through this lens, the collection moves beyond the runway, offering a practical yet refined perspective on modern luxury fashion, defined by a palette of earth tones and the signature craftsmanship that remains synonymous with the storied luxury fashion house.
