Bensons for Beds

Sleep Is Our Obsession

Brand

Date

Dec 2024

Description

Bensons for Beds explores the science of rest in this commercial campaign, 'Sleep Is Our Obsession.' The film centers on a specialized team of researchers working within a high-tech facility, utilizing a live-action technique to document the meticulous testing of mattresses and sleep accessories. The production leans into a clean, clinical aesthetic marked by distinct purple accents. Through a series of stress tests and equipment monitoring, the project highlights the technical precision behind the brand's product development.

Style

Vertical, Commercial, Moody, Clean

Industries

Specialty Retailers

Color

Cobalt

Pure White

Background

Office

Context

TVC / TV Commercial