Belong
Second Life Phones
Brand
ProjectSecond Life Phones
Date
Jan 2025
Description
Belong explores the tactile nature of hardware in their Second Life Phones campaign, shifting focus toward the intricate textures of recycled technology. Produced by Howatson+Company, the film utilizes extreme macro cinematography to transform micro-details into vast, topographical landscapes, grounding the concept of device renewal in physical reality. The project leans into a cinematic aesthetic, favoring a gritty, grainy visual language that emphasizes surface detail. Complementing the visuals, the sound design by White Bat Audio and Rumble builds an atmospheric layer that ties the exploration of materials together.
Style
Horizontal, Cinematic, Gritty, Grainy
Techniques
Macro
Industries
Telecommunications
Background
Solid Colour
Context
Advertising Campaign
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