Belong

Jan 2025

Belong’s Second Life Phones campaign explores the circularity of mobile technology through an atmospheric lens. Produced by Howatson+Company, the project highlights the tactile reality of hardware, shifting focus from typical telecommunications tropes toward a more visceral, material-led narrative. The film utilizes extreme macro cinematography to map the surfaces of devices and organic textures, treating micro-details as sweeping topographical landscapes. With a gritty, cinematic aesthetic, the work leans into grainy visual textures and tight focus to elevate the concept of recycled tech. Production services were provided by Rabbit, with post-production and VFX handled by White Chocolate and Stage23 VFX. Sound design for the campaign was composed by White Bat Audio and Rumble.

Horizontal, Cinematic, Gritty, Grainy

Macro

Telecommunications

Solid Colour

Advertising Campaign