Belong: Second Life Phones
Brand
Date
Jan 2025
Description
Belong’s 'Second Life Phones' campaign navigates the intersection of telecommunications and sustainability through a distinct cinematic lens. The project leans into extreme macro cinematography, translating the minute textures of recycled devices into sprawling, tactile landscapes. Produced by Howatson+Company, with production support from Rabbit, the film utilizes gritty and grainy visual textures to highlight the physical reality of reconditioned technology. Post-production efforts from White Chocolate and Stage23 VFX complement the atmospheric focus, while sound design by White Bat Audio and Rumble anchors the piece's immersive quality.
Style
Horizontal, Cinematic, Gritty, Grainy
Techniques
Macro
Industries
Background
Solid Colour
Context
Advertising Campaign
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