Gaia & Matachica: Paprika creates a distinctive identity for Belizean botanical bitters

Jan 2026

Paprika leads the visual identity and packaging design for Gaia & Matachica, a line of artisanal botanical bitters. The project spans product presentation and supporting collateral, establishing a cohesive aesthetic through clean typography and structured layouts across recipe cards and labeling. The design strategy leans into a minimalist approach, featuring cream-coloured paper labels with dark borders that contrast against the emerald green glass of the bottles. Executed through a blend of commercial photography and 3D render/CGI, the imagery utilizes low-key/chiaroscuro lighting to highlight the specific product contours and amber liquid hues. The identity system highlights a variety of infusions, including aged rainforest herbs, sage and lime, and habanero, presented with a refined and matte finish.

Horizontal, Commercial, Clean

Black Seamless

E-commerce / Product