Behind the Blinds: Simon Lööf

Jul 2025

Behind the Blinds presents a fashion editorial project featuring Simon Lööf, captured through the lens of photographer Emilia Staugaard. The series leans into a tactile, cinematic aesthetic, utilizing natural light and an analogue film technique to highlight the collection's heavy textures and metallic details. Set against contrasting backdrops of rough concrete, warm plaster, and vibrant floral landscapes, the work emphasizes sculptural silhouettes and unexpected accessory pairings. Across the editorial, the imagery employs clean vertical framing and a desaturated, golden-hour color palette to maintain a cohesive visual narrative.

Editorial, Vertical, Warm

Analogue / film, Natural light

Editorial