The 'Be Like No One' campaign for WWE functions as a high-energy promotional piece, channeling an intense aesthetic through a rapid-cut sequence of vintage television sets. The visuals lean into an industrial studio environment, utilizing horizontal strip lighting and a series of CRT screens to display glitched imagery and archival-style footage of wrestling personalities.
Technically, the project utilizes VHS artifacting and signal interference to establish a lo-fi, 1980s-inspired look. The editing is tightly rhythmic, synced to a heavy soundtrack that complements the cinematic live-action footage. Sound design for the project was provided by Swell Sound.
