theBallroom

Oct 2026

Be a Pioneer is a beauty campaign for theBallroom, focusing on precision-led aesthetics and bold visual storytelling. The project leans into an editorial look, characterised by high-gloss finishes and clean, minimalist framing. Creative director Lucia Liu and photographer Wu Zeng establish a rigorous visual identity through sharp silhouettes and distinct chromatic accents. The imagery foregrounds detailed hair and makeup artistry, incorporating avant-garde styling choices and a polished, high-contrast aesthetic. Supporting roles include hair stylist Zhou Xue Ming and makeup artist Yooyo Keong Ming, who contribute to the technical execution of the portraits. Models Jin Chan, Tongtong Chen, and Xinye Wang appear across the series.

Editorial, Vertical, Clean

Cosmetics

White Seamless

Editorial