BBC: UEFA Women's EURO 2025 - Names Will Be Made
Brand
Date
Jun 2025
Description
The BBC promotional campaign for the UEFA Women's EURO 2025 tournament, titled 'Names Will Be Made', employs a high-energy visual approach to spotlight the upcoming competition. The creative direction, led by BBC Creative, frames the tournament through a series of kinetic sequences. The project utilizes animation and 3D render/CGI techniques to depict athletes in motion across a stadium pitch. With production by BlinkInk and post-production provided by The Picture Shop, the film combines rapid editing and vibrant graphics. Sound design by 750mph rounds out the commercial spot.
Style
Horizontal, Commercial, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Event
UEFA European Championship
Color
Forest Green
Scarlet
Background
Sports Venue
Context
TVC / TV Commercial
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