BBC: Big Light Up Ident
Brand
Date
Dec 2024
Description
BBC presents the 'Big Light Up' ident, a broadcast campaign designed to anchor the network's seasonal programming. Created in collaboration with Aardman, the project utilizes stop-motion animation to depict a suburban winter scene at dusk. The narrative centers on a man and his dog interacting with a large wooden structure, which transitions into a festive display of holiday lights. The production emphasizes detailed stop-motion craftsmanship, blending cinematic framing with a nostalgic aesthetic to define the network's holiday identity.
Style
Horizontal, Cinematic, Nostalgic
Techniques
Animation
Industries
Event
Christmas
Color
Forest Green
Camel
Crimson
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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