BBC
Big Light Up Ident
Brand
ProjectBig Light Up Ident
Date
Dec 2024
Description
For its holiday seasonal broadcast identity, the BBC collaborated with Aardman to produce the 'Big Light Up Ident.' This festive animation leverages stop-motion craftsmanship to bring a suburban winter scene to life, featuring character-driven storytelling centered on the ritual of illuminating a neighborhood Christmas tree. The project channels a nostalgic aesthetic, combining cinematic lighting with tangible animation techniques. By leaning into the intricate textures of claymation and live-action techniques, the ident frames the broadcast network’s seasonal transition within a detailed, cold-weather environment.
Style
Horizontal, Cinematic, Nostalgic
Techniques
Animation
Industries
Broadcast & TV Networks
Event
Christmas
Color
Forest Green
Camel
Crimson
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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