Logo
Bazaar Hall brand identity graphic on black background featuring colorful retro-style signage badges like food hall and brasserie
People in a crowded indoor bar wearing black t-shirts featuring branded text on the back, captured in an active social environment.
Wide interior view of Bazaar Hall food market featuring wooden picnic tables, exposed ceiling beams, and overhead neon ring lights.
Social media grid mockup showcasing six distinct posts for Bazaar Hall brand identity
Interior of Bazaar Hall food hall featuring restaurant seating, industrial ductwork, and bold red graphic branding on a dark brown panel.
Interior view of a food hall featuring wooden dining chairs, tables, and patterned carpets with branded text under natural light.
White graphic logos arranged in a grid on a solid black background, featuring diverse typographic styles and branding elements.
Modern bar counter with wooden top and concrete block base featuring large typography, with shelves of bottles and beer taps behind it.
White uppercase sans-serif alphabet and numbers displayed on a solid black background for Bazaar Hall brand identity.
Exterior facade of Bazaar Hall with colourful neon signage, parked cars, and a man walking in the parking lot foreground.
Colorful interior space featuring bespoke furniture with bowling pin table legs and bright seating on printed carpet
Bazaar Hall brand identity graphic on black background featuring colorful retro-style signage badges like food hall and brasserie
People in a crowded indoor bar wearing black t-shirts featuring branded text on the back, captured in an active social environment.
Wide interior view of Bazaar Hall food market featuring wooden picnic tables, exposed ceiling beams, and overhead neon ring lights.

Bazaar Hall Brand Identity 2025

About

Bazaar Hall is a multifaceted culinary destination that blends industrial architecture with a cohesive, retro-inspired visual identity. The project encompasses a comprehensive branding system, featuring bold, custom geometric typography and a diverse array of modular icons that unify the venue’s various sub-brands—ranging from brasseries and bars to pop-up installations. Developed through a collaborative effort, the project integrates architectural design by SEA Architecture, Agence Sulsul, and Félix Lebourgeois with a versatile graphic system designed by Benjamin Lory. Photography by Cyril Folliot and ATM Communication documents the environment, which balances clean, industrial structural elements with whimsical interior details and vibrant neon signage. The identity relies on a high-contrast aesthetic and vector-based typography, ensuring the brand remains recognizable across digital social media grids, physical signage, and environmental applications.

Brand

Bazaar Hall

Credits

Benjamin Lory
Graphic Design
Cyril Folliot
Photography
ATM Communication
Photography
ATM Communication
Manufacturing
SEA Architecture, Agence Sulsul and Félix Lebourgeois
Architecture Design

Industries

Restaurants

Styles

HorizontalCommercialClean
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