Basker

Apr 2025

Basker’s brand identity project establishes a refined visual language for the craft brewery, balancing industrial roots with a modern, minimalist aesthetic. Through a series of product photography and graphic design applications, the identity leverages clean typography and high-contrast layouts to elevate the brand's presence in the competitive alcoholic beverage sector. The project features custom serif and handwritten typefaces, applied across packaging, printed collateral, and branded merchandise. Utilizing low-key chiaroscuro lighting and crisp, commercial photography by Martyna Paukste, the visuals emphasize tactile textures and structural details. Graphic design by andstudio focuses on a stark, minimalist hierarchy, ensuring the typography remains the focal point against both dark industrial settings and neutral studio backgrounds.

Commercial, Clean, Horizontal

Alcoholic Beverages

Advertising Campaign