Barón Camarón

Nov 2022

Barón Camarón introduces a cohesive brand identity that merges playful illustration with a sharp, minimalist aesthetic. The project spans various touchpoints, including environmental graphics, restaurant collateral, and merchandise design. Leaning into a palette of high-contrast yellows, reds, and greens, the work utilizes clean typography and stylized cartoon character elements. The execution highlights the versatility of the identity across different mediums, from printed posters on weathered concrete to digital menu interfaces. Graphic design by CENTRAL captures a distinct visual language characterized by graphic ornamentation and tactile print surfaces, set against organic outdoor backdrops and natural light.

Horizontal, Commercial, Clean

Typography, Natural light

Advertising Campaign