Barón Camarón: Brand Identity
Brand
Date
Nov 2022
Description
Barón Camarón establishes its brand identity through a playful, graphic-led visual system. The project centers on clean typography and vibrant color palettes, incorporating whimsical cartoon illustrations and circular layouts that define the restaurant’s personality across digital and physical touchpoints. The execution leans into a commercial aesthetic, utilizing sharp natural light and textured outdoor settings to frame its graphic assets. From street-facing posters on industrial concrete to branded tote bags and digital menu interfaces, the work maintains a cohesive, minimalist approach. Graphic design for the project was provided by CENTRAL.
Style
Horizontal, Commercial, Clean
Techniques
Typography, Natural light
Context
Advertising Campaign
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