Barclays
Digital Safety
Brand
ProjectDigital Safety
Date
Jan 2025
Description
Barclays explores the realities of personal security in this digital safety campaign. The film captures a high-stakes urban emergency, depicting the aftermath of a moped accident through a gritty, cinematic lens. Utilizing live-action techniques, the narrative focuses on the immediate response of emergency services within a bustling city environment. The production was managed by Outsider Editorial.
Style
Horizontal, Cinematic, Gritty
Industries
Insurance
Color
Jet Black
Navy
Pure White
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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