Barclays: Digital Safety
Brand
Date
Jan 2025
Description
Barclays explores the realities of modern risk in this Digital Safety project. The narrative centres on a high-tension street scene following a moped accident, tracking the arrival of emergency responders and the immediate aftermath of the incident. Produced by Outsider Editorial, the film employs a gritty, live-action technique to ground the sequence in a realistic, urban environment. Cinematic, handheld camera movements and moody lighting are used throughout the edit to maintain the pace of the narrative within the finance and insurance-focused campaign.
Style
Horizontal, Cinematic, Gritty
Industries
Color
Jet Black
Navy
Pure White
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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